{"id":16642,"date":"2025-06-30T17:24:00","date_gmt":"2025-06-30T16:24:00","guid":{"rendered":"https:\/\/nma.isready.co.uk\/?post_type=campaign&#038;p=16642"},"modified":"2025-07-22T16:30:15","modified_gmt":"2025-07-22T15:30:15","slug":"newsquest-nspcc","status":"publish","type":"campaign","link":"https:\/\/newsmediauk.org\/blog\/campaign\/newsquest-nspcc\/","title":{"rendered":"Newsquest and NSPCC Partnership"},"content":{"rendered":"\n<div id=\"trust-local-header\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow 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wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\"><span class=\"wp-block-navigation-item__label\">Innovation Starts Here<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\"><span class=\"wp-block-navigation-item__label\">Key Stats<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/testimonials\/\"><span class=\"wp-block-navigation-item__label\">Testimonials<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\"><span class=\"wp-block-navigation-item__label\">Local Ads in Action<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/\"><span class=\"wp-block-navigation-item__label\">LMW Database<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/public-notice-portal\/\"><span class=\"wp-block-navigation-item__label\">Public Notice Portal<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/industry-challenges\/\"><span class=\"wp-block-navigation-item__label\">Local News Uncovered<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/\"><span class=\"wp-block-navigation-item__label\">Why Advertise with Local?<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\"><span class=\"wp-block-navigation-item__label\">Campaigning<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-70 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"848\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/05\/NSPCCNQ.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/05\/NSPCCNQ.jpg 1131w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-300x225.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-1024x768.jpg.webp 1024w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-768x576.jpg.webp 768w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group slideUp is-layout-constrained wp-container-core-group-is-layout-13d41742 wp-block-group-is-layout-constrained\"><h1 class=\"has-text-align-center wp-block-post-title has-x-large-font-size\">Newsquest and NSPCC Partnership<\/h1>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">This partnership was aimed at supporting the charity during its 140th anniversary year. The collaboration included advertising, editorial activities, fundraising, and volunteering to increase public awareness, drive donations, and amplify the NSPCC&#8217;s initiatives.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">About<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Newsquest supported NSPCC campaigns such as &#8220;Not Letting Go,&#8221; &#8220;Listen Up Speak Up,&#8221; and &#8220;Childhood Day,&#8221; helping increase reach, awareness, and engagement. For example, Newsquest delivered over 13 million display impressions for &#8220;Listen Up Speak Up&#8221; and 45 million impressions for &#8220;Childhood Day.&#8221; \u200b<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">Solution<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Newsquest staff participated in fundraising events like bake sales, marathons, and challenge events, while also engaging in volunteering opportunities such as collections on Childhood Day and completing NSPCC training. \u200bThe partnership helped NSPCC secure sponsorships from brands like O2 and Lidl GB, leveraging Newsquest&#8217;s extensive reach and visibility.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">Results<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Newsquest&#8217;s advertising network significantly improved NSPCC&#8217;s brand metrics, including consideration (+4 per cent), warmth (+52 per cent), and awareness of gifts in wills (+21 per cent). The partnership also drove spontaneous awareness and increased the propensity to donate to NSPCC.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#002121\">\n<div class=\"wp-block-columns no-margin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">The campaign delivered<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-x-large-font-size\" style=\"color:#00b9bf\"><strong>25m<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">digital display impressions every month.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#c3c3c3\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Newsquest published over<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-x-large-font-size\" style=\"color:#00b9bf\"><strong>4,600<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">articles about NSPCC in print, including monthly pages, magazine features, and supplements, significantly increasing the charity&#8217;s visibility.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#c3c3c3\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Monthly ads in over<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-x-large-font-size\" style=\"color:#00b9bf\"><strong>180<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Newsquest brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-default has-white-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-medium is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/49031-exp-01-2028-300x169.jpg.webp\" alt=\"\" class=\"wp-image-16986\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/49031-exp-01-2028-300x169.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/49031-exp-01-2028-768x432.jpg.webp 768w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/05\/49031-exp-01-2028.jpg 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\"><em>&#8220;We estimate that half a million children across the UK suffer abuse each year, our mission at the NSPCC is to make sure everyone plays their part in keeping children safe. We are hugely grateful to Newsquest for this amazing opportunity to give readers greater insight into how they can help protect children.&#8221;<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Peter Wanless, former chief executive of the NSPCC<\/h2>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":17076,"template":"","class_list":["post-16642","campaign","type-campaign","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newsquest and NSPCC Partnership - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/campaign\/newsquest-nspcc\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsquest and NSPCC Partnership - News Media Association\" \/>\n<meta property=\"og:description\" content=\"About Newsquest supported NSPCC campaigns such as &#8220;Not Letting Go,&#8221; &#8220;Listen Up Speak Up,&#8221; and &#8220;Childhood Day,&#8221; helping increase reach, awareness, and engagement. 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