Local Media Unites To Support Hospitality Sector 

Local news publishers, Reach, Iliffe, Midland News Association and Archant have united to back a campaign to support the hospitality industry, which was hit hard during the pandemic.

They have teamed up with Hospitality Action and other charities to call on the public to support their local pubs, bars, and cafes on National Hospitality Day (18 September).

Publishers have also united to run a co-ordinated publicity programme leading up to National Hospitality Day.

Ian Carter, editorial director for Iliffe Media, said: “We have always worked closely with the hospitality sector and are delighted to be supporting this initiative.

“We know how important these venues are to our readers and are keen to help them continue on their road to recovery.”

Reach will also be running daily articles across their titles celebrating the industry. Paul Rowland, head of Live brands, said: “We’re delighted to lend our support to National Hospitality Day, particularly after the extreme challenges that the industry has faced over the past 18 months.

“Helping our readers track down the past places to eat, drink and spend their precious free time is a big focus for all our brands, and so we’re really keen to help shine a light on the hard-working people behind our favourite places — as well as the results of all their efforts.”

Martin Wright, editor-in-chief, of Midland News Association, said: “The hospitality industry, which plays such an important part in our lives, continues to face serious challenges as it attempts to rebuild after the ravages of the pandemic.

“The Midland News Association is delighted to support this campaign, and to highlight the crucial role of the sector in our economy and society generally.”

Archant also published a front page calling on their readers to support the campaign. Jeremy Clifford, chief content officer, said: “We traditionally work closely with those in the food and drink industry, whether that be through reviews, featuring chefs and recipes or hosting awards. It seemed only right that in their hour of need, we did anything we could to support them.”