Newsquest and NSPCC Christmas Appeal
2025In 2024, Newsquest joined forces with its charity partner, the children’s charity NSPCC, to launch a powerful, group-wide campaign aimed at bringing hope to children who need it most.
Throughout the Christmas period, thousands of children reached out to Childline – some as often as every 45 seconds – often about how to cope with abuse, neglect, or overwhelming loneliness. As a result, Newsquest launched their campaign, asking readers across the UK to donate £20 to help ensure Childline counsellors can be there to answer those calls. A single donation could help five children get the support they desperately need.
The campaign ran across Newsquest’s 200-plus titles in print and online, reaching a digital audience of over 50 million people each month. Readers sprang to action, choosing to donate toys and gifts. This Christmas appeal is the latest chapter in Newsquest’s year-long partnership with the NSPCC, which is making a real difference to children up and down the country.
Almost £2,800 was donated by readers of Newsquest titles across the country to support the vital work of the children’s charity and its Childline counselling service.
Over the year, Newsquest staff baked, cycled, hiked and ran in a series of UK-wide events and raised more than £27,400 too, while more than 55 Newsquest workers also gave up their time to volunteer with the charity.
Newsquest chief executive Henry Faure Walker said: “Our partnership with the NSPCC has been a wonderful experience, and it has been a delight to support the charity throughout 2024.
“I’m so pleased our readers and staff were able to help support children across the UK through gifts, donations and fundraising over the last 12 months.”
This campaign illustrates how local journalism can highlight children needing support and inspire communities to unite for them. From Inverness to the Isle of Wight, Newsquest titles helped to ensure no child was left unheard.
"The NSPCC relies heavily on donations to ensure we can take action to prevent abuse and be there for children and families when they need us most. Every pound donated really does make a difference, and we are hugely grateful to all of Newsquest's readers for their donations.
"We are also enormously proud of our partnership with Newsquest and extremely thankful for their support. They've helped highlight the incredible work of our practitioners, volunteers and fundraisers on the pages of titles from Ayr to Watford, Rhyl to Yarmouth and in all four UK nations.
"Thank you to everyone who has helped make this happen."
Maria Neophytou, the NSPCC's acting chief executive officer