Eureka! Science + Discovery, Wirral

Eureka! Science + Discovery opened its doors for business in 2022 and their main challenge was to increase footfall and raise awareness of this brilliant family attraction.

About

Eureka! Science + Discovery is a world-class children’s attraction located right on the banks of the river Mersey. It includes hundreds of hands-on, innovative and interactive activities and experiences based on things we experience in our daily lives.

Solution

This client opted for Bespoke Facebook, including video and animated video to ensure detailed targeting and the ability to co-brand with recognised local news brands. Their campaigns were largely targeted at parents with children aged 0-11 years or 4-11 years, depending on what the client was promoting throughout the year.

Results

Eureka! Science + Discovery has seen a transformative increase in footfall during key periods throughout the year as a direct result of the various ad campaigns, and their sister attraction in Halifax now advertises with us due to this success.

816k+

impressions

10,956

clicks

133k+

social engagements

“Each campaign I’ve booked with LOCALiQ has generated a significant increase in traffic to our website and we could not be happier with the results achieved! As a new attraction, this assistance in building our brand awareness has been invaluable. Here’s to many more future collaborations!”

Rhiannon Letts, marketing officer, Eureka!