Newsquest and NSPCC Partnership

This partnership was aimed at supporting the charity during its 140th anniversary year. The collaboration included advertising, editorial activities, fundraising, and volunteering to increase public awareness, drive donations, and amplify the NSPCC’s initiatives.

About

Newsquest supported NSPCC campaigns such as “Not Letting Go,” “Listen Up Speak Up,” and “Childhood Day,” helping increase reach, awareness, and engagement. For example, Newsquest delivered over 13 million display impressions for “Listen Up Speak Up” and 45 million impressions for “Childhood Day.” ​

Solution

Newsquest staff participated in fundraising events like bake sales, marathons, and challenge events, while also engaging in volunteering opportunities such as collections on Childhood Day and completing NSPCC training. ​The partnership helped NSPCC secure sponsorships from brands like O2 and Lidl GB, leveraging Newsquest’s extensive reach and visibility.

Results

Newsquest’s advertising network significantly improved NSPCC’s brand metrics, including consideration (+4 per cent), warmth (+52 per cent), and awareness of gifts in wills (+21 per cent). The partnership also drove spontaneous awareness and increased the propensity to donate to NSPCC.

The campaign delivered

25m

digital display impressions every month.

Newsquest published over

4,600

articles about NSPCC in print, including monthly pages, magazine features, and supplements, significantly increasing the charity’s visibility.

Monthly ads in over

180

Newsquest brands.

“We estimate that half a million children across the UK suffer abuse each year, our mission at the NSPCC is to make sure everyone plays their part in keeping children safe. We are hugely grateful to Newsquest for this amazing opportunity to give readers greater insight into how they can help protect children.”

Peter Wanless, former chief executive of the NSPCC