Carters Furniture & Bed City, Kidderminster

Newsquest worked with Carters Furniture to drive brand awareness across the West Midlands, targeting affluent homeowners. The key to this success was driving online visits and showroom footfall.

About

Carters Furniture & Bed City have been a regular advertising partner of LOCALiQ for decades. Their furniture showrooms and bed centres provide the people of the West Midlands with affordable luxury furniture and beds to turn their homes into dream homes.

Solution

Using our Always On Awareness Pack 7 solution, this client achieved unparalleled brand awareness and response. Through regular campaign reviews, they were able to precisely tailor their targeting and creative strategies to align with monthly and seasonal trends. This level of agility and personalised service allowed the client to maximise brand exposure and drive significant engagement through bespoke display ads and customised Facebook solutions.

Results

Throughout the year, the campaign successfully delivered over 3.3 million branding touchpoints for the client, ensuring minimal wastage. This heightened brand awareness significantly impacted store footfalls. Additionally, the campaign generated 19,000 clicks, which positively influenced website traffic.

“Working with LOCALiQ has been a game-changer for our business. From day one, I’ve felt confident in their ability to understand and meet our marketing needs. They’ve consistently guided us in the right direction, offering expert advice that has not only improved our branding but has also significantly increased footfall to our location.

“I trust LOCALiQ completely with our marketing strategy and know they always have our best interests in mind. Their professional approach and commitment to our growth make them an invaluable partner.”

Viv Carter, director, Carters Furniture & Bed City