About
Peter Symonds College is located in Hampshire, England is a highly successful college, aiming to help students achieve their best future, blending traditional academic roots with a modern, dynamic approach, offering a wide range of subjects and focusing on individuality.
Solution
Always On Awareness Pack 3, Digital/Social annual campaign. This solution was chosen to meet the year-round demand for educational content, as seen in Google Trends, which shows interest in education is constant, not just during peak times. It offers flexibility by targeting specific audiences in different locations, ensuring consistent advertising and better brand awareness within the budget.
Results
This client wanted a consistent and cost-effective advertising solution. Previously, they had faced measurement and scheduling limitations. This new solution has reduced booking time and costs, with one of the key months saw an impressive social CTR of 2.53 per cent. The campaign results were excellent, with exposure time equivalent to watching the entire Netflix series ‘The Diplomat’ 377 times!
1.9m+
impressions
5,978
clicks
4,978
time viewed (hrs)
“The results have been amazing, and LOCALiQ’s reports help us regularly evaluate our campaigns. We’ve seen a steady increase in college applications, exceeding our forecasts. While we can’t attribute this solely to LOCALiQ, we believe it has been a contributing factor.
“The team at LOCALiQ is great and it is so useful to have their technical expertise. Regular updates and evaluation mean that we all have a clear focus on aims and requirements.”
Lacey Callanan, head of admissions and marketing, Peter Symonds College, Hampshire